https://www.thehammermethod.com/blog daily 0.75 2024-08-31 https://images.squarespace-cdn.com/content/v1/66290f0ddced474c38c5dd59/1725110237891-BR42KMDLIRU829C9YDQ0/unsplash-image-jEGnsK3pohM.jpg https://www.thehammermethod.com/blog/tween-culture monthly 0.5 2024-08-31 https://images.squarespace-cdn.com/content/v1/66290f0ddced474c38c5dd59/6f163183-af8c-4c2b-8a1b-024dc3d6cc11/tweenssmallersize.png BLOG - Does tween culture exist anymore? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/66290f0ddced474c38c5dd59/e90936b5-be36-469a-861d-fa1e920a2d83/comparison+chart+%2B+tiktoks+%282%29.png BLOG - Does tween culture exist anymore? - Make it stand out Gen Z may have been the first generation termed “digital natives,” but Gen Alpha puts that to shame: These kids, on average, have mastered touch screens before starting preschool and intuitively figured out iPhone facial recognition before multiplication. Factoring in the onset of artificial intelligence, they’ll pioneer a “a society where AI is not just a tool but a collaborator, co-creator, and confidant,” says Andrew Bolwell, Global Head of HP Tech Ventures. Add streaming and short-form content to the equation, and gone are the days of tuning in to whatever’s playing on Disney Channel. https://images.squarespace-cdn.com/content/v1/66290f0ddced474c38c5dd59/5da469a7-beb6-4b68-8f59-d8a59fb4be56/comparison+chart+%2B+tiktoks+%283%29.png BLOG - Does tween culture exist anymore? - Make it stand out We don’t see as many mainstream brands specifically targeting tweens—it’s hard to compete with the constant stream of content from microtrends to influencers’ Amazon storefronts. So in this media landscape, brands need to be strategic about targeting today’s youth. https://images.squarespace-cdn.com/content/v1/66290f0ddced474c38c5dd59/7c5e4ea7-6de1-48a3-8510-99d981d72fd3/Screenshot+2024-08-31+at+1.03.58+PM.png BLOG - Does tween culture exist anymore? - As we move further along the 2000’s and into the 2010’s, Youtubers and influencers got added to the equation. From Bethany Mota to Emma Chamberlain, younger viewers took direct inspiration from individual creators. https://images.squarespace-cdn.com/content/v1/66290f0ddced474c38c5dd59/d12c2f3e-d642-4573-ab39-ea8270306585/Screenshot+2024-08-31+at+1.03.45+PM.png BLOG - Does tween culture exist anymore? - In the 90’s and early 2000’s, we see the dominance of teen magazines and celebrities as main sources of influence—this would be your Tiger Beats, your Hillary Duffs. In the 90’s and early 2000’s, we see the dominance of teen magazines and celebrities as main sources of influence—this would be your Tiger Beats, your Hillary Duffs. https://images.squarespace-cdn.com/content/v1/66290f0ddced474c38c5dd59/4d8848d8-dcd3-4376-8510-7e5361a68570/2.png BLOG - Does tween culture exist anymore? - Now, it seems like everyone could be an influencer. The whole concept of influencing has expanded to app users, including those as young as Gen Alpha, making GRWM (“get ready with me”) TikToks or promoting clothing on Instagram as brand ambassadors. https://www.thehammermethod.com/blog/blog-post-title-four-fecx3 monthly 0.5 2020-05-20 https://www.thehammermethod.com/home daily 1.0 2024-08-30 https://www.thehammermethod.com/why-brand-audits daily 0.75 2024-08-29 https://www.thehammermethod.com/packages daily 0.75 2024-08-29 https://www.thehammermethod.com/about-us daily 0.75 2024-08-29 https://www.thehammermethod.com/the-latest daily 0.75 2024-08-29 https://www.thehammermethod.com/book-pilot daily 0.75 2024-08-29 https://www.thehammermethod.com/impact-driver daily 0.75 2024-08-29 https://www.thehammermethod.com/home-1 daily 0.75 2024-08-30 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/d6069999-a012-4166-97ca-493710b6357b/Aro+Ha_0387.jpg